Goodbye Phoenix Trading, Hello Sarah Loves Cards

closing of Phoenix Trading

Goodbye Phoenix Trading

Phoenix Trading ceased trading on Tuesday 15th August 2017 following an unsuccessful, and costly, launch into the American market place. The demise of Phoenix Trading meant that I could no longer operate as an Independent Phoenix Trader. I was lucky to have been a distributor with this great company for over 12 years during which time I met some wonderful people and made good friends along the way.

Thank Ewe Greeting Card

I had always loved the company’s ethos The fact that all of its products were designed and printed in the UK was commendable. The wood was sourced from the Scottish managed forests and every card could be traced back to the tree that it came from.

Most noteworthy was the fact that Phoenix Trading had done so much good. Over the years it donated in excess of £2 million to charitable causes , through its charitable trust The Phoenix International Charity. When I originally wrote this post back in 2017  it was unclear  whether The Phoenix International Charity would continue. Well, this fabulous charitable trust is very much still in existence. It has, most recently, been raising funds for the NHS charities.


Sarah Loves Cards Championing British Art and Design

Hello SarahLovesCards :

So what happened next I hear you ask? While I waited for the Directors of Phoenix Trading to build a strategy for saving the UK business, I launched my own business SarahLovesCards . I wanted to continue supplying my loyal customers with quality, British made greeting cards. At the same time I wanted to stick to the commendable ethos of Phoenix Trading . The first step in the launch of my new business was the unveiling of this fabulous new logo above, designed by Indigo Fox. I then purchased a large stock of Phoenix Trading products (enough to last a couple of years). I also started to feature cards and paper stationery from other British companies with a similar ethos to Phoenix.

And Hello Flamingo Paperie :

Then, in February 2018, after several months of uncertainty, Robin Bradley, Original Founder and Art Director at Phoenix Trading and Sheila Shaw, Operations Director at Phoenix Trading, hatched Flamingo Paperie. They had a new management team and a brand new business structure. A stronger and more resilient business was rising from the ashes.

I joined immediately, without hesitation, as one of their Pioneer Flamingo Paperie Partners and I haven’t looked back since. Despite the coronavirus, the past three months have been three of my strongest ever in terms of sales and recruitment.  To read more about the launch of Flamingo Paperie please check out my blog ‘What Ever Happened To Phoenix Trading’. If you’d like to know more about our new business opportunity please look at the Join My Team section. Or if you’d simply like to browse our new Flamingo Paperie product range then visit my e-commerce website.

To keep up to speed with my latest news and product launches please ‘like’ my  Facebook Business Page. You can also find me on Twitter, Instagram and Linked In.


  1. Alexandra Bridges says:

    Hi would you please be able to send me a catalogue of yours.

  2. Alexandra Bridges says:

    Please could you send me your catalogue

  3. Heidi says:

    Sarah! Are you taking artwork from artists? I used to supply Phoenix with mine!

    If you aren’t, can you recommend anyone?

    Thank you!


    • Hi Heidi.
      Flamingo Paperie are looking for new artists. If you click on the tab about artists on my ecommerce website you will see instructions about how to contact them. Please mention that you came via me.
      Kind Regards

  4. Hello Sarah – could you please put me onto someone in NZ who is taking over from Phoenix Treading in the same way that you are in the UK.
    Kind regards

    • Hi Barbara. Thank you for your enquiry. Can I suggest that you contact Flamingo Paperie customer services on and they will put you in touch with somebody in NZ. The other option is that you could become a Flamingo Paperie Partner yourself. I don’t currently have anybody in my team in New Zealand. if you would like to discuss this further please contact me.

  5. Me again, I am after Note Cards with the following design numbers:
    m114, m91, m101, m85….

  6. Emma Weston says:

    Hello do you do a broader range than old phoenix/flamingo as above, when I click on your online link takes me to flamingo? If you have an online or e-catalogue would be great thanks Emma

  7. Liz says:

    Please call me. I would like to talk to you about visiting a care home re Christmas cards etc.

    • Hi Liz. My apologies. My website failed to message me when you left your comment. Although it is too late now for getting Christmas cards to you I may be able to organise a stock basket. Can you please email me with details of the location of your care home and number of staff and residents. My email address is SARAH.L.GIFFORD@GMAIL.COM . Kind Regards Sarah

  8. Liz Kendall says:

    Could you send me a brochure please
    33 Fieldgate Lane
    CV8 1BT
    Liz Kendall

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